Callback comeback
“Buddy, you can't afford this car.”
The hero gets dismissed, grinds, launches with your product, wins, and comes back. The opening insult returns as the punchline.
Creator brands · e-commerce · courses · launches
Viral Lab · Early accessYour product.
Your product.
A movie people finish.
Viral Lab turns what you sell into an animated mini-drama: a cold-open hook, close-up acting, your product as the turning point and a callback ending people send to friends. You approve the script and the cast before anything is made.
For brands, creators and agencies. Vertical 9:16, ready for TikTok, Reels and Shorts.
Made with Viral Lab in the Signature style. Tap for sound.
How it works
Five steps. Nothing is filmed until you say yes.
- 01
Tell us the product
What you sell, who buys it and one to three true proof points. Add a photo or your logo.
- 02
Approve the script
We write a mini-drama in our house style and show it line by line, with the cost. Change anything.
- 03
Approve the cast
See every character and set before filming. Same faces in every shot, start to finish.
- 04
Every line is filmed
One speaking character per shot, real lip-sync and voices, checked line by line by our QA pass.
- 05
Edited and delivered
Fast hard cuts, clean captions, music and sound design. A 9:16 MP4 ready for TikTok, Reels and Shorts.
The Signature style
Every film follows the same five rules.
They're built into the studio itself, so every script, shot and edit comes out this way unless you ask for something different.
1
Cold open
Line one is already conflict: an insult, a blunt question, an absurd claim. No logo, no intro.
2
One line per cut
Every line gets its own shot, about two seconds on screen. Rapid back-and-forth between characters who clash.
3
Faces carry it
Close-ups and extreme close-ups. Side-eyes, jaw drops, sweat. The acting sells the joke.
4
Product as the turn
Your product enters inside the story as the answer, with one true benefit said plainly.
5
Callback ending
A throwaway line from the opening comes back as the punchline. End within two seconds of it.
House formats
Two stories the internet keeps sharing.
Museum of the future
“And this is what the average man looked like in twenty forty.”
A deadpan guide shows visitors how people used to live. Today's problem looks absurd in hindsight, and your product is what changed.
Health · food · supplements · habits · sustainability
Plus ten more story shapes: skeptic proven wrong, day one vs day thirty, boss caught you, two timelines and others.
Get your first film
Tell us what you sell. We'll reply within one business day with a story idea and next steps.
Questions
Who owns the videos?+
You do. Videos are delivered for commercial use, including paid ads. Characters are original. We never use real people, celebrities or other brands without permission.
How long does a video take?+
Script and cast approval usually happen the same day. Filming and editing take about 15–25 minutes of production time once you approve.
What lengths and formats?+
30, 45 or 60 seconds, vertical 9:16, with captions burned in. English by default. Spanish, Thai, Japanese, Chinese, Vietnamese and Indonesian dialogue are also supported.
Do you make claims about my product?+
Only true ones. The story is fiction, but every claim about your product comes from you, and we recommend labelling videos as AI-generated where platforms ask.
Can I direct it myself?+
Yes. The self-serve studio runs inside Claude: it interviews you, shows the script and cast, then produces the film. It's in early access, so join the list above.