Training · Workshops

Training that turns into real work

Private programmes for your organisation on sales, leadership and management — plus hands-on AI workshops for office work, advertising, automation and web apps.

In-house training · by Dr. Charkorn Tayapiwatana

Programmes for people · teams · sales

Beyond AI workshops, we run sales, leadership and management programmes led by an advisor with 20+ years of real management experience — tailored to your team's context.

Sales Force Excellence

Train sales teams to close systematically

Level up your sales team from prospecting and opening conversations through closing and follow-up — a measurable process instead of relying on individual talent.

  • A sales process from prospect to close
  • Opening techniques and objection handling
  • Telesales and call centres that actually work
  • Sales KPIs and a follow-up system
Former Director of Marketing and one of Asia's Ten Best Telesales Consultants

Leadership Development

Leaders who get teams to the target

Develop supervisors and executives who communicate clearly, make decisions and bring out their team's best — grounded in real workplace situations, not textbook theory.

  • The role and mindset of a modern leader
  • Communication and feedback that works
  • Deciding with incomplete information
  • Building teams and a working culture
Thammasat Leadership Program #11 and Top Executive Relationship #9

Management & Organization Development

Manage work and people with KPIs that mean something

For managers who must turn strategy into their team's daily work — structure the work, design KPIs and track results without micromanaging.

  • Turn company strategy into a team plan
  • Design KPIs that measure what matters
  • Organisation development and team structure
  • Meetings and tracking that don't eat the week
Master of Management in Organization Management and Development

Train the Trainer

Build people who can teach others

Develop in-house trainers so knowledge doesn't leave with the people who resign — from course design and materials to presenting and assessing learners.

  • Design courses from real work problems
  • Presenting and running a classroom
  • Teaching materials and hands-on activities
  • Assessing learners and improving the course
Former Training Manager and guest lecturer at 5 universities and institutions

CRM, CEM & Loyalty Programme

Bring existing customers back

Design customer care and loyalty programmes so acquisition costs don't swallow your margin — from the customer database to campaigns that reach the right people.

  • A CRM and customer database your team actually uses
  • Customer experience across the whole journey
  • Loyalty programmes that pay for themselves
  • Direct marketing and repeat-purchase campaigns
Has built CRM and loyalty programmes for financial institutions and insurers

Digital Marketing & Business Development

Marketing plans that turn into sales

For marketing teams tired of producing content for its own sake — connect strategy, brand and digital channels to sales targets, and find new business systematically.

  • Strategic planning and brand management
  • Digital channels tied to sales
  • Business development and new opportunities
  • Reading marketing numbers to decide next steps
Former Operation Director at OgilvyOne Worldwide; Digital Marketing Program #14

Every programme is delivered privately for your organisation. We first talk through where your team is stuck, then design the content and length around real work — so there's no fixed price list. Programme language and format are agreed with you in advance.

Programme designer
Dr. Charkorn Tayapiwatana — Course & Strategy Advisor

Executive Director · Marketing & CRM consultancy

Course & strategy advisor

Dr. Charkorn Tayapiwatana

Course & Strategy Advisor

Executive Director · Marketing & CRM consultancy

An executive and advisor with 20+ years in senior management across strategic planning, sales and marketing, brand management, digital marketing, business development, CRM and CEM, loyalty programmes, direct marketing, call centres and telemarketing.

Across IT, hospitality, advertising, healthcare, insurance, services and non-profit organisations.

Strategic PlanningSales & MarketingBusiness DevelopmentCRMDigital Marketing

Designs and delivers our sales, leadership and management programmes together with our team.

Full profile