Course & strategy advisor
Dr. Charkorn Tayapiwatana
Charkorn Tayapiwatana, Ph.D.
Executive Director · Marketing & CRM consultancy
An executive and advisor with 20+ years in senior management across strategic planning, sales and marketing, brand management, digital marketing, business development, CRM and CEM, loyalty programmes, direct marketing, call centres and telemarketing.
Across IT, hospitality, advertising, healthcare, insurance, services and non-profit organisations.
Executive Director · Marketing & CRM consultancy
Core expertise
Strategic Planning & Business Development
Sales & Marketing Leadership
CRM, CEM & Loyalty Programmes
Digital Marketing & Direct Marketing
Call Center & Telemarketing Management
Organization Development & KPI Design
Career path
Executive Director · Marketing & CRM consultancy
2005–presentPMsquare (Thailand), Cornerstone Group Company
2020–2022Director of Marketing, Thonburi Group of Hospitals / Business Development Director, Assist International
2004–2005Operation Director, OgilvyOne Worldwide / Ogilvy & Mather
2003Business Development Manager, Mondial Assistance Group / Auto Assist
2002Director of Marketing, ProMark Strategies
1999–2001Assistant Senior Director of Marketing & Training Manager, ProMark Strategies / Centara Group
1998–1999Telesales Consultant, Hotel Dynamics / Grand Hyatt Erawan Bangkok
1996–1997Advisory work
- The Viriyah Insurance PCL
- Citibank (Platinum Card Project)
- TQM Broker
- Pathlab Thailand
- Studex (Thailand)
- Excellent Energy International
- Groway (Thailand)
The organisations above reflect Dr. Charkorn’s own advisory work, before and during his collaboration with us. They are not clients of OG Solution.
Guest lecturer
- Assumption University
- Chulalongkorn University
- Stamford International University
- Prince of Songkhla University
- CPCR Foundation
Education
Ph.D. in Innovative Management
Suan Sunandha Rajabhat University (2021)
Master of Management in Organization Management and Development
Assumption University (2002–2004)
Bachelor of Communication Arts (Marketing / Advertising)
Assumption University (1994–1997)
Executive programmes & awards
- Top Executive Relationship #9 (2017)
- Thammasat Leadership Program #11 (2017)
- Digital Marketing Program #14 (2017)
- Facebook Marketing FB#2 (2017)
- One of Ten Best Telesales Consultants in Asia (1996)
Programmes Dr. Charkorn teaches
Every programme is delivered privately for your organisation and tailored to your team’s context.